Visual system · Leonardo.ai · 2026

Leonardo.ai website visuals

Leonardo rebuilt its website and needed imagery across the product pages. I worked with the design team on a visual system and guidelines, then made the visuals.

Overview

The aim was work that felt handcrafted. Consistent enough to feel like one brand, loose enough to cover cars, ceramics and glass flowers.

Every image had a job. It sat next to a line of copy, spoke to one kind of maker, and had to look like something they’d actually want to make.

01

The picture finishes the sentence

Every image starts with the line next to it. The copy makes a claim, the image backs it up. When the page talks to designers, the images look like a designer made them.

For designers

“Turn ideas into refined assets, from brand visuals to campaign concepts.”

Site copy

For photographers

“Edit, retouch, and enhance with AI-enhanced precision.”

Site copy

For marketers

“Generate content that cuts through, from scroll-stopping thumbnails to campaign assets.”

Site copy

For developers

“Build with Leonardo’s API to bring generative AI into apps, workflows, and products.”

Site copy

02

Prompts as recipes

Some images ship with their prompts, so anyone can copy one and make their own. That changes the job. A pretty output isn’t enough, it has to be reproducible. So each prompt has a clear anchor, style comes first, and anything that doesn’t earn its place gets cut.

Ideogram 3.0

Centered macro portrait of a single dark moody flower on a slender stem, translucent pale petals with smoky blue tones and subtle veining, deep indigo to burgundy ruffled inner throat, soft white stamens in sharp focus. Minimal white background, diffused studio backlighting, high contrast between delicate petals and dark core, ultra-clean composition, fine botanical detail, contemporary fine-art editorial photography.

Seedream 4.5

Ultra close up three quarter view of a green Lamborghini emerging from darkness with lights on, sharp, elegant headlight geometry partially obscured by motion blur, light streaks, and refraction, as if seen through moving glass or a prism. Deep cool background with smooth gradients, delicate film grain, atmospheric haze and restrained light bloom, cinematic fine-art object photography.

Lucid Realism

Shallow depth-of-field cityscape photograph at twilight, subtly framed with soft out-of-focus sakura blossoms in the foreground creating warm pink bokeh. Tokyo skyline silhouetted in the background, centered on a tokyo tower, buildings rendered as dark shapes against a fading dusk sky. Natural twilight gradient, calm atmospheric mood, strong foreground-background separation, minimal composition, cinematic urban photography.

Seedream 4.5

Top-down shot of a woman lying in a red outfit lying gracefully on tall green grass, windswept field stretching to the horizon, overcast sky, surreal editorial photography.

Nano Banana Pro

Rear three-quarter view of a classic Porsche 911 driving along a reflective salt flats track with shallow water and salt-crusted ground, spray and salt flakes kicked up behind the car, bright sunlight, vast open landscape, cinematic automotive photography.

GPT 1.5

Cinematic close-up portrait of a korean model wearing a retro-futuristic space helmet with a blue-tinted visor half open over a black blazer, shot from a slight low angle as she gazes upward. The helmet design is minimalist and fills most of the frame, blue visor casting cool cyan tones across her face. Soft diffused lighting, shallow depth of field, over exposed background, intimate framing focused on the face. Muted sci-fi color palette, subtle film grain, gentle bloom and halation, editorial retro-future sci-fi style.

03

Hundreds of virtual photoshoots

I directed each image like a shoot: light, mood, what it should make you feel. Then came the harder part, which was choosing. Here’s the set. Filter by subject, and hover for the prompt where I’ve shared it.

Studio set, Leonardo website visual
PeopleView larger ↗
Front-on low-angle tracking shot of a diverse group of 6 young friends riding a worn large three-seater couch rigidly fixed to skateboards w
PeopleFront-on low-angle tracking shot of a diverse group of 6 young friends riding a worn large three-seater couch rigidly fixed to skateboards with visible trucks beneath, charging downhill through a university campus. Mixed casual outfits and helmets, one is on the roller skate on the side holding on to a couch with a checkered racing flag, expressive faces mid-cheer. Motion blur in the environment, shallow depth of field, wide-angle cinematic lifestyle editorial photography.
Hoodie, Leonardo website visual
PeopleView larger ↗
Yellow supercar, Leonardo website visual
CarsView larger ↗
Wide environmental photograph of a female fashion model with thick wavy hair standing in tall coastal grass
For marketers“Generate content that cuts through, from scroll-stopping thumbnails to campaign assets that help ideas make an impact.”Seedream 4.5Wide environmental photograph of a female fashion model with thick wavy hair standing in tall coastal grass, wearing a bright yellow rain jacket, seen from behind. Sunset twilight setting with an orange, pink, and soft purple sky fading into dusk. Strong wind creating pronounced motion blur in the grass and subtle motion blur in the model's silhouette and hair. Distant coastline and calm water on the horizon, atmospheric haze, low-contrast cinematic lighting, muted natural tones with the yellow jacket as the focal accent, moody editorial photography.
Watch, Leonardo website visual
ObjectsView larger ↗
BRND tube, Leonardo website visual
ObjectsView larger ↗
A minimalist architectural facade of stacked
For developers“Build with Leonardo’s API to bring generative AI into apps, workflows, and products.”Nano Banana ProA minimalist architectural facade of stacked, protruding concrete cube modules arranged in a staggered grid. Each cube features a circular porthole window with deep blue reflective glass, forming a rhythmic geometric pattern. Shot from a low, upward-looking angle against a clear, pale blue sky. Soft natural daylight creates crisp, sculptural shadows that emphasize form and order. Light gray concrete contrasts with calm blue reflections, evoking a serene, utopian future. High-detail architectural photography with a clean, graphic composition.
Red flowers, Leonardo website visual
PlacesView larger ↗
Tea boxes, Leonardo website visual
ObjectsView larger ↗
Light streaks, Leonardo website visual
CarsView larger ↗
Tail light, Leonardo website visual
CarsView larger ↗
Perfume on stone, Leonardo website visual
ObjectsView larger ↗
Wide brim, Leonardo website visual
PeopleView larger ↗
Ultra close up three quarter view of a green Lamborghini emerging from darkness with lights on
For developers“Build with Leonardo’s API to bring generative AI into apps, workflows, and products.”Seedream 4.5Ultra close up three quarter view of a green Lamborghini emerging from darkness with lights on, sharp, elegant headlight geometry partially obscured by motion blur, light streaks, and refraction, as if seen through moving glass or a prism. Deep cool background with smooth gradients, delicate film grain, atmospheric haze and restrained light bloom, cinematic fine-art object photography.
Soft forms, Leonardo website visual
InteriorsView larger ↗
Silver jacket, Leonardo website visual
PeopleView larger ↗
Dancer in the mirror, Leonardo website visual
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Arches, Leonardo website visual
InteriorsView larger ↗
Blue on silk, Leonardo website visual
ObjectsView larger ↗
Straw hat, Leonardo website visual
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Serums, Leonardo website visual
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Blur portrait, Leonardo website visual
PeopleView larger ↗
Mesh tank, Leonardo website visual
ObjectsView larger ↗

Building a visual library?

I make images that know what they’re for.

If your product needs visuals that hold together across pages, and prompts your users can actually reuse, get in touch.

Work with me →

© 2026 Phyo Thu · @phyofox

Wellington, NZ