Good ideas,

made properly.

I work with brands, agencies and creative teams on work that needs a strong idea and the craft to land it, and on finding where AI actually helps. Twenty years of production behind it, plus hands on time with the tools that are changing it.

Creative Direction & Production

From the first idea to the final frame.

I shape the idea and carry it through to the finish: concept, art direction, motion design, animation and AI assisted production. A few projects a year, done properly. A typical one is a launch film, from first idea to final master.

Creative direction · Launch films · Campaigns · Motion design · AI production

See it in action: model launch series, Wild N' Out titles →

See it in action: model launch series, Wild N’ Out titles →

AI Creative Strategy & Workflows

Making new tools work for creative people.

Knowing where AI actually helps is harder than it looks. I work with creative and marketing teams to find where it fits, set up workflows and approvals that hold up, and keep the quality that matters. A typical one is a workflow pilot with one team, ending in a setup they keep using.

Workflow design · Process and approvals · Brand systems for AI · Team sessions

See it in action: To The Moon, 2 days, $137 generation cost →

Workshops & Speaking

A practical view on creativity and AI.

Honest sessions on what's changing in creative work, drawn from real projects rather than predictions. For teams, agencies and events. A typical one is a hands on workshop built around your team's own work.

Honest sessions on what’s changing in creative work and what isn’t, drawn from real projects rather than predictions. For teams, agencies and events.

Talks · Workshops · Team sessions

Got something

worth making?

A project, a team figuring out AI, a talk. Tell me a bit about it. Short is fine.

Start a conversation →

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Wellington, NZ